GAB is my personal, sole-trading business concept that focuses on providing services in the discipline of communication design and publication design. I am to produce unique and engaging designs for print publication of all scale, online publications, and other typographic services such as brand management and visual identity design.
Having such lengthy names as Gabriel Matining meant that I would have to take careful consideration into how I portray my business through my visual identity. It was important to me to name the business after myself to emphasise that I conduct my business personally and closely with my clients. It also articulates that I am a sole trader.
I decided to use my nickname, GAB (short for Gabriel), as my brand name and wordmark because it is easy to say and easy to remember. My wordmark was designed with simple geometric shapes, names combinations of circles and rounded rectangles. This allows it to be a memorable brand. Furthermore, the simple design reflects my minimalist aesthetic and attitude to visual communication.
This minimalist style can be also be seen in my corporate communication materials.
This minimalist style can be also be seen in my corporate communication materials.
Many of Melbourne’s design agencies and firms use reds and variants of the hue as their primary colour on their visual identity, that is why I chose my proprietary hue of jungle green. I chose a mix of green and blue to convey the feeling of freshness, vitality, and reliability. And this is further reflected in my providing designs and concepts that are unique to every client and beneficial to the growth and progress of their own business strategies.
