Product Catalogue & Brand Refresh at Abrasive Blasting Services & Supplies (ABSS)
I led the design and development of a product catalogue spanning more than 100 pages for Abrasive Blasting Services & Supplies (ABSS). Working with product information supplied by the business, I developed the catalogue's layout and visual presentation, organising a large volume of product content into a structured and consistent format. The focus was on creating a professional, easy-to-navigate catalogue that presented the company's extensive product range clearly, while maintaining brand consistency across the publication.
Alongside the catalogue, I helped modernise the company's visual brand by refining its colours, typography, and overall visual style. I estavlished a more cohesive approach to the presentation of ABB across its marketing materials, extending the visul direction beyond the catalogue to social media and B2B communications. The resulting style continues to be used by the business today, making this project a meaningful example of how considered design can support a company's ongoing market and brand identitiy.
